As many companies know, or will soon find out, digital marketing is one big puzzle. In that puzzle, each company has different pieces that make up the whole. Your companies puzzle could be comprised of a social media piece, an email marketing piece, a website piece, and so on and so forth. The job of your digital marketing team is to make sure that, not only do you have all of the puzzle pieces that you need, but that each piece is in its best condition.
That is because one piece can ruin an entire puzzle.
A problem that we run into with clients is that, while we begin working with them on their social media, email marketing, online ads, content creation or other digital marketing services we offer, we still feel that something is simply off.
We find that an outdated website is often a cause!
So how do we avoid this? What are signs you should look into working on your website?
Here are 20 questions to ask yourself to consider if it may be time to switch it up:
1. Is your audience finding you from your website?
2. Is it difficult to update content on your website?
3. Is your site speed slow? Does it have long load times?
4. Is your website mobile friendly?
5. Does your website simply look good? Does it look out of date?
6. Is your conversion rate low?
7. Is your website speaking the correct message?
8. Do you have a high bounce rate?
9. Has your branding changed?
10. Are you using inbound marketing?
11. Does your website work on all browsers?
12. Is your website consistent in its look, feel and copy?
13. Is your website ranking well? Can you find your website on Google?
14. Has your industry evolved?
15. Does your website have a clear message?
16. Does your website have mistakes or old information?
17. Is your website hard to navigate?
18. Have you simply outgrown your old website?
19. Has it been at least 3 years since you updated your website?
20. Is your current website helping you achieve any of your goals?
If any of these questions made you realize that it may be time for a new website, contact StrategyNest today. We will make sure your puzzle is perfected.